CrossFit Rife is a world class fitness facility serving the local towns of Virginia Beach, Norfolk, Chesapeake

Meet Our World Class Coaches


Co-Owner | Head Coach

Jason Fernandez is a co-owner and head coach here at CrossFit Rife. He specializes in improving human movement and developing coaches.

“I’m passionate about success. Success has many different forms and whatever that means to someone is what I’m passionate about. I love when someone tells me that they achieved a goal that they never thought possible. That’s one of the biggest reasons I love what I do here at Rife every day.

Prior to founding CrossFit Rife, Coach Jason was a three-sport athlete. Growing up, he played primarily basketball, baseball, and football – also having dabbled in cross country, track & field, and rugby. While studying at the United States Naval Academy, he played Div I basketball and served as the team captain during his senior season.

“CrossFit will help you achieve many things you previously thought to be out of reach. Take it from someone who has tried about every sport and fitness regimen out there. But those accomplishments pale in comparison to the people you will meet and the friendships you will create along the way. CrossFit makes better people”


CrossFit L-1, L-2, L-3,
CrossFit HQ Level 1 Seminar Staff,
CrossFit Nutrition,
CrossFit Endurance,
CrossFit Football,
CrossFit Olympic Lifting,
CrossFit Gymnastics,
CrossFit Movement and Mobility,
CrossFit Kids
USA Weightlifting Level 1 Sports Performance Coach,
Catapult Method Certified
Level Method Certified


Head Of Coaching

Cassidy Ballensky is a coach here at CrossFit Rife. He specializes in the personal development of his athletes and promoting a killer work ethic. “There is always a challenge, constant room for improvements and criticism, and above all else seeing who gets more excited when someone hits a big lift or PR’s, me or the athlete.”

Coach Cassidy comes to Rife with a background in football, track, skiing and snowboarding. “My decision to become a CrossFit coach was a no-brainer. I’ve always lived an active life but never really fell for a sport like I did with CrossFit. Basically, I came home one day and said ‘I’m going to get my L-1 cert.” After that I started paying more attention to the way I moved, and the ways other people did as well. I wanted to try and help others achieve their goals physically as much as I wanted to achieve my own.”

“My favorite quote by William Ernest Henley is ‘I am the master of my fate, I am the captain of my soul.’ I live by this mantra. Therefore, I enjoy a good workout, good company, good whiskey and anything that feeds the soul and guides me closer to my vision.”


CrossFit HQ Seminar Staff
CrossFit L-1, L-2, L-3
CrossFit Gymnastics,
CrossFit Powerlifting
CrossFit Pose Method
CrossFit Aerobic Capacity
CrossFit Kids
Level Method Certified
CrossFit Adaptive Training


Head Coach





Coach Jerrod Groves specializes in telling jokes nobody laughs at and helping people become better every day. “I love being able to interact with everyone and just have fun!” he says.

Jerrod was a five-sport athlete in high school and played college baseball for four years. Being active in sports kicked off his desire to help others. “It really all clicked for me when I first moved to Virginia Beach and began my CrossFit Rife journey as just an athlete,” he says. “I began to understand the culture around this place and how the coaches really take their abilities to help others to the next level. And I thought to myself, ‘That is something I want to learn and be a part of.’”

When Jerrod isn’t in the gym, he’s eating ice cream, playing a mean game of corn hole, and wrestling giraffes to the ground.


CrossFit Level 1
ACE Certified Personal Trainer (CPT)

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Why You’ll Love Training With Us

Tailored Fitness Programs

We’ll tailor our program to your individual needs and goals to ensure you get results that matter to you.

Professional Coaching Every Session

At every class you attend, you’ll receive specialized advice and support from our professional coaches.

Community & Accountability

Make friends and inspire one another. Challenge and motivate your peers and hold each other accountable.

A Whole Life Approach

We don’t just focus on one aspect of fitness. We focus on fitness, diet, lifestyle, sleep and all the things that can influence your goals.

World Class Facility

Conveniently located our facility boasts over 11,000 square feet of top of the line equipment, and lots of it!

Child Care

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